"The Evolution of Independent Music: Insights from 79 Industry Experts"

July 1, 2025

The Evolution of Independent Music: Insights from 79 Industry Experts

Independent music has always been about artists taking control of their careers and creating music on their own terms. But over the last few years, the indie music scene has seen some big changes. To get a better understanding, we reached out to 79 indie music executives to hear their thoughts on how the scene has evolved.

More Ways to Get Music Out There

One of the biggest shifts mentioned was the way music is released. Thanks to the internet, musicians can now share their music with the world without needing a big record label. Platforms like Spotify, Apple Music, and Bandcamp allow artists to upload their songs directly to listeners, which wasn't as easy before.

Changes in How Money is Made

Another important change is how artists earn money. Previously, selling CDs or records was a major part of an artist’s income. Now, streaming and live performances are more central to their earnings. Although streaming pays less per play, it can reach a far wider audience. Many artists also turn to merchandise and special edition releases to supplement their income.

The Role of Social Media

Social media has also transformed indie music. Platforms like Instagram, TikTok, and Twitter allow artists to promote their music, connect with fans, and build a community. Many artists now use these platforms not just to share their music, but to share their lives and stories, which helps them create stronger bonds with their listeners.

Greater Diversity

There's also been a noticeable increase in the diversity of artists in the indie scene. With more tools and platforms available, a wider range of voices and styles are emerging. This has made the indie music world more vibrant and inclusive than ever before.

The DIY Spirit Lives On

Despite these changes, the do-it-yourself (DIY) spirit of indie music remains strong. Artists are still at the helm, making decisions about their music and careers. The sense of community and mutual support, which has always been a hallmark of the indie scene, continues to thrive.

Looking Ahead

As we look to the future, it’s clear that the indie music industry will continue to evolve. New technologies and platforms will arise, giving artists even more control and flexibility in how they create and share their music. What remains constant is the passion and creativity of indie musicians who are committed to making music on their own terms.

What are your experiences with indie music? Share your stories in the comments below!

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